UNI-ROYAL Brand Introduction
Company Overview
UNI-ROYAL, founded in 1978 and headquartered in Hsinchu Industrial Park, Taiwan, China, China, is a world leading manufacturer of chip resistors, plug-in resistors and passive electronic components. After nearly 50 years of development, Housheng Group has established research and development centers and production bases in Taiwan, Kunshan, Shenzhen, Xiamen, and Southeast Asia (Thailand), building a global sales network. It has four well-known brands, ROYALOHM, UNIOHM, FOSS, and AEON, and its products are sold to more than 100 countries and regions, with a market share ranking among the top in the industry.
Development history and strategic layout
1978-1992: Entrepreneurship and Technological Accumulation
Housheng started with the production of resistors and quickly established a foothold in the Taiwan market through strict quality control and technological improvements.
1992: Entered the mainland market
Establishing the first mainland factory in Kunshan, Jiangsu (Kunshan Housheng Electronics), utilizing labor and market advantages, gradually becoming a core resistor supplier in the domestic electronic manufacturing industry.
2005-2010: Technological Innovation and Globalization
In 2005, we conducted research and development on automotive grade resistors, and in 2008, we mass-produced automotive grade products that meet the AEC-Q200 standard; In 2010, through the acquisition of Philips' EI department by its parent company Qili Xin, the company expanded its resistor and inductor product lines and established factories in Thailand, Xiamen, and other places, forming a global supply chain.
After 2020: Rapid expansion
In 2023, the annual expansion growth rate of Kunshan base will reach 15% -25%; The vehicle grade resistor project with a total investment of 500 million yuan in 2024 is expected to settle in Kunshan, with an annual output of 43 billion automotive grade chip resistors, and plans to extend to the fields of inductors, capacitors, and new energy.
Core products and technological advantages
Product line coverage:
Resistors:
Thick film/thin film resistor: accuracy ± 0.1% - ± 1%, temperature drift as low as ± 5ppm/℃ (such as RNC, RT series), suitable for consumer electronics and communication equipment.
Vehicle standard resistor: resistant to vulcanization and high temperature (AEC-Q200 certification), used in automotive ECU, BMS systems, etc.
High power resistor: with a power range of 1W-5W, using a high thermal conductivity ceramic substrate, suitable for power adapters and power tools.
Anti sulfurization resistance: Special coating inhibits sulfurization reaction, suitable for harsh environments such as mines and automobile exhaust.
Metal strip current detection resistor: with a temperature coefficient as low as 30ppm/℃, used for precision power management.
Other passive components: network resistors, inductors, power resistors, etc., supporting high-density circuit integration.
Technical advantages:
Vertically integrated production chain: from materials, printing to inspection, the entire process is self controlled to ensure quality consistency.
Advanced detection equipment: laser resistance adjustment, AOI optical detection, X-ray analysis, etc., to ensure high reliability.
Customized services: Support special packaging, customized resistance values, and high temperature/humidity resistance requirements.
Application Fields
Thick sound products are widely used in:
Automotive electronics: electric vehicle BMS, ADAS module, onboard charging system.
Industry and Communication: 5G base stations, industrial automation equipment, solar inverters.
Consumer electronics: smartphones, laptops, home appliances (customers include Samsung, LG, Haier, etc.).
Medical and Military Industry: Precision Medical Instruments, Aerospace Control Systems.
Quality Certification and Sustainable Development
International certifications: ISO 9001 (Quality Management), IATF 16949 (Automotive Standards), ISO 14001 (Environmental Management), etc.
Environmental protection measures: Promote lead-free processes, research and development of biodegradable materials, and comply with RoHS and REACH standards.
Social responsibility: Emphasize employee training and welfare, participate in public welfare undertakings, and practice the concept of sustainable development.
Brand influence and market position
Housheng has established long-term partnerships with globally renowned companies such as Samsung, Toshiba, and Haier through a "technology-based sales" and "consultative service" model, with customers covering Europe, America, the Middle East, Southeast Asia, and other regions. In 2023, the annual growth rate of the group's sales will reach 15% -25%. After the production of the car resistor project, it will further consolidate its leading position in the automotive electronics field.
UNI-ROYAL, with nearly 50 years of technological accumulation, has transformed from a traditional resistor manufacturer to a comprehensive passive component solution giant, empowering cutting-edge fields such as automotive electronics and new energy with high-precision and high reliability products. In the future, with the deepening of global intelligence and green energy trends, Hisense will continue to drive growth through technological innovation, aiming to become a strong competitor in the international resistance market.