In depth analysis of the PDC brand
Brand background and historical evolution
Founded in 1990, Xinchang Electronic Ceramics Co., Ltd. (PDC) is headquartered in Hsinchu Science Park, Taiwan and is the core enterprise of Xinchang Group in Taiwan. Its history can be traced back to 1983, when its parent company, Xinchang Group, made a forward-looking layout in the precision ceramic industry and established a research and development center to focus on material technology development. In 1988, Xinchang achieved mass production of dielectric ceramic powder by establishing Taiwan Precision Materials Company, and in 1990, it acquired Meida Mei Company, officially renamed Xinchang Electronic Ceramics, and entered the field of multilayer ceramic capacitors (MLCC). In 2002, the company's stock was listed on the OTC market, marking an important milestone in its capitalization process.
In the development process of Xinchang, two strategic integrations were particularly crucial: establishing a strategic alliance with Huaxin Technology in 2005 and officially merging with Hongdian Electronics Industry Company in 2008. These two collaborations have extended its product line from dielectric ceramic powder and semiconductor ceramic capacitor tiles to MLCC, chip resistors, inductors, and diodes, making it the only domestic manufacturer with the ability to vertically integrate "upstream raw materials passive components" and entering the core link of the global passive component supply chain.
Core technology and product advantages
Vertical integration technology barriers
Material self-sufficiency: Xinchang is one of the few manufacturers in the world that can independently supply dielectric ceramic powder, mastering the full chain technology from raw material formulation to component manufacturing. Its ceramic powder production capacity is the second largest in the world, and its market share is the third largest in the world, covering special application scenarios such as high voltage, high frequency, and high capacity.
Process synergy advantage: Through collaborative development of materials and components, Xinchang can shorten the product production cycle by 30% and achieve differentiated design. For example, its high-voltage surface mount capacitors use independent ceramic powder, with a withstand voltage range covering 50V to 2000V, and a temperature drift coefficient as low as ± 50ppm/℃, surpassing similar products in performance.
High end product line matrix
High voltage capacitor series:
Application scenarios: power filtering, inverters, automotive xenon lamps (HID), LED drivers, etc.
Technical highlights: Supports voltage resistance above 2000V, with a capacity covering 1pF to 10 μ F, certified according to AEC-Q200 automotive standards, suitable for new energy vehicles and industrial high-voltage environments.
High frequency capacitors and inductors:
Frequency coverage: Supports up to 70GHz frequency band, suitable for 5G base stations and RF modules.
Material innovation: Using aluminum nitride substrate and special anti sulfurization coating to enhance stability at high frequencies.
Special resistor:
Low resistance product: With a resistance as low as 0.5m Ω and a power of up to 100W, it is used for current detection in battery management systems (BMS).
High precision series: accuracy ± 0.01%, temperature drift 1ppm/℃, meeting the stringent requirements of medical, aerospace and other fields.
Vehicle grade certification and reliability
Xinchang is the first passive component manufacturer in Asia to obtain SEMKO safety certification. Its products have passed ISO 9001, IECQ QC080000 HSF certification, and have won multiple awards from the Industrial Bureau of the Ministry of Economic Affairs. Its automotive grade components have entered the Japanese supply chain, serving car companies such as Toyota and Honda.
Market Position and Industry Certification
Global layout: Xinchang products are marketed globally, with the second largest production capacity of dielectric ceramic powder and the third largest market share in the world. In the domestic market, it is the only passive component manufacturer to enter the Japanese supply chain, with customers including Huaxin Group, Hongdian Electronics, and multiple international technology giants.
Industry recognition: Ranked among the top ten domestic resistor brands, competing with companies such as YAGEO and SUP, occupying a leading position in the fields of automotive electronics and industrial control.
Financial performance: In 2024, cash and short-term investments accounted for 34.7% of total assets, with strong liquidity supporting capacity expansion and technology research and development.
Latest news and strategic direction
Capacity upgrade: semiconductor and magnetic component production lines will be added in Kunshan, Dongguan, Hunan, and Chongqing, China, with a focus on enhancing the supply capacity of high-frequency and high-capacity products.
Technology Extension: Develop precious metal/base metal process (BME) dielectric ceramic powder, mass produce for self use and sell to the outside world, and promote technological breakthroughs in high-frequency and high-capacity fields.
Market Focus: Deepen the layout of automotive electronics (autonomous driving, battery management), 5G communication, and industrial automation, and strengthen the supply of high reliability products. For example, its high-voltage capacitors have been applied to the battery management system of Tesla Model 3.
PDC has become a technology leader in the passive component industry through vertical integration, high-voltage/high-frequency technology, high reliability products, and global certification. Its strategy focuses on high-end manufacturing and emerging markets, continuously consolidating its competitiveness in fields such as automotive electronics and industrial control through capacity expansion and technology extension. In the future, Xinchang will continue to focus on materials science and drive the passive component industry towards high-frequency, miniaturization, and high reliability.