The development process of the PDC brand can be summarized as the following key stages, which, combined with its technological innovation, strategic cooperation, and market expansion, demonstrate the growth path from start-up to industry leadership:
Establishment and Early Development (1990, 2005)
Xinchang Electronic Ceramics Co., Ltd. (PDC) was established in 1990, initially focusing on the research and production of dielectric ceramic materials. It is one of the few passive component manufacturers in China with the ability to independently supply ceramic powder raw materials. The company has established a technology driven strategy since its inception, gradually building vertical integration capabilities from upstream ceramic powder raw materials to downstream multilayer ceramic capacitors (MLCC) by mastering core material technologies.
Strategic Alliance and Business Expansion (2005, 2008)
In 2005, Xinchang and Huaxin Group reached a strategic alliance, further strengthening their resource integration capabilities. In 2008, Xinchang officially merged with Hongdian Electronics, expanding its business scope from capacitors to a full range of passive component products such as inductors, resistors, and diodes, becoming the only comprehensive passive component supplier in China that can provide special capacitors, inductors, and resistors. The key to this stage is the diversification of product lines and technological complementarity achieved through mergers and acquisitions.
Vertical integration and technological deepening (2008 and 2010)
Xinchang relies on its core advantages in material research and development to promote vertical integration of upstream and downstream, covering the entire production chain from ceramic powder raw materials to MLCC finished products. The company has developed high-end products such as medium to high voltage, high-precision, and large-sized chip capacitors and high-power resistors, and gradually entered the field of automotive grade certification (such as 50V~3000V capacitors with sizes of 1206-2220). In addition, Xinchang has made breakthroughs in precious metal and base metal (BME) process technology, increasing the proportion of independent supply of high-end ceramic powder.
Capacity expansion and globalization layout (2010s and early 2020s)
In order to meet the market demand, Xinchang has set up production bases in many places in Chinese Mainland, including Kunshan, Dongguan, Hunan and Chongqing, respectively laying out semiconductor equipment, inductance/transformer production lines, and further expanding production capacity. At the same time, its products cover the global market through agents such as Shenzhen Gujing Technology, and are widely used in fields such as communication equipment, automotive electronics, and LED power supplies.
Technological Innovation and Market Expansion (2020s present)
In recent years, Xinchang has continued to focus on high value-added fields such as high-frequency, high-capacity MLCC, and automotive grade components, and has launched characteristic products such as surge resistors and high-voltage resistors (such as 2512 packaged 3000V resistors). In 2021, the company's annual revenue reached NT $6.01 billion, a year-on-year increase of 15%, demonstrating strong market competitiveness. In addition, Xinchang also collaborates with research institutions such as Jilin University's Superhard Materials Laboratory to promote iterative innovation in materials technology.
Summary of Brand Core Advantages
Technical autonomy: Full chain control from ceramic powder raw materials to finished products, ensuring product quality and cost advantages.
Product diversity: covering a full range of passive components such as capacitors, resistors, inductors, etc., to meet the needs of various fields such as industry, automotive, and communication.
Market adaptability: Quickly respond to global market demand through a network of agents and provide original factory technical support.
Through continuous technological accumulation and strategic integration, PDC has gradually grown into an important player in the global passive component field, and may further break through in the high-frequency, high-capacity, and automotive grade component markets in the future.