The development process of UNIROYAL brand can be summarized as the following stages, combining technological breakthroughs, market expansion, and strategic layout, showcasing its growth from a local Taiwanese enterprise to a global leader in the resistor industry:
1、 Start up and Technology Accumulation (1978, 1992)
Founded in 1978: Housheng Electronic Industry Co., Ltd. was established in Hsinchu Industrial Park, Taiwan, China, China, focusing on the production of resistors. At the initial stage, it established itself in the Taiwan market with strict quality control and technical improvement.
Technical accumulation: Based on traditional resistor manufacturing, gradually establish production standards and lay the technical foundation for subsequent expansion.
2、 Mainland market development and large-scale production (1992, 2005)
Entered mainland China in 1992: established the first mainland production base (Kunshan Housheng Electronics) in Kunshan, Jiangsu, and utilized its labor and market advantages to become a core resistor supplier in the domestic electronic manufacturing industry.
Production network expansion: Preliminary construction of a manufacturing system covering Taiwan and Kunshan, starting to serve international customers such as Samsung and LG, laying the foundation for globalization.
3、 Globalization Layout and Technological Upgrading (2005, 2020)
Technological innovation:
In 2005, we initiated the research and development of automotive grade resistors, and in 2008, we mass-produced automotive grade products that met the AECQ200 standard, entering the field of automotive electronics.
In 2010, through the acquisition of Philips' EI department by its parent company Qili Xin, the company integrated its resistor and inductor product lines and significantly improved its technological strength.
Global supply chain construction: Establishing factories in Thailand, Xiamen, Shenzhen and other places to form a production network covering Southeast Asia and China, with products sold to more than 100 countries.
4、 Rapid expansion and transition to new energy (after 2020)
Capacity improvement:
In 2023, the annual expansion rate of Kunshan base will reach 15% to 25%, making it an important global production base for chip resistors.
In 2024, a vehicle grade resistor project with a total investment of 500 million yuan will settle in Kunshan, with an expected annual output of 43 billion automotive grade chip resistors, and plans to extend to the fields of inductors, capacitors, and new energy.
Technological diversification: Developing high value-added products such as sulfur resistant resistors and metal strip current detection resistors, covering high-end applications such as new energy, 5G base stations, and medical equipment.
5、 Brand influence and market position
Customer cooperation: Establish long-term partnerships with globally renowned companies such as Samsung, Toshiba, and Haier, covering markets in Europe, America, the Middle East, Southeast Asia, and other regions.
Industry certification: By obtaining certifications such as ISO 9001, IATF 16949 (automotive), ISO 14001 (environmental protection), etc., we ensure that our products comply with international standards.
Market performance: In 2023, the annual growth rate of the group's sales will reach 15% to 25%, ranking among the top global resistor manufacturers, especially in the field of automotive resistors where it holds a leading position.
Future prospects
The Thick Sound Plan aims to deepen its layout in fields such as new energy vehicles, the Internet of Things, and smart homes through investment in intelligent manufacturing and research and development. Its goal is to become a strong competitor in the international resistor market and promote green manufacturing and sustainable development. Its global production network (Taiwan, Kunshan, Thailand, etc.) will continue to optimize its supply chain to meet the demands of the high-end market.