As a well-known resistance manufacturer in Taiwan, China, EVER OHMS has integrated technological innovation, strategic adjustment and market breakthrough in its brand development, showing the transformation track from traditional manufacturing to high-end niche market. The following are the key stages and core events of its brand development:
1、 Establishment and Technological Foundation (1988-2000)
Founded in 1988, Tianer Technology initially focused on the R&D and manufacturing of chip resistors and resistors. It is one of the first batch of chip resistor manufacturers in Taiwan, China, China. The company focuses on thick film resistor technology and gradually establishes production lines. Its products cover basic categories such as surface mount resistors and thick film resistors, and it has established a preliminary foothold in the electronic components industry with stable quality.
At this stage, the company passed the ISO 9001 quality management system certification (1997), laying the foundation for standardized production and beginning to explore the automotive electronics field. In 2005, the company completed the factory's lead-free process transformation, which met RoHS environmental requirements.
2、 Technological Upgrade and Market Expansion (2000, 2017)
Entering the 21st century, Tian'er Technology accelerates technological iteration and product diversification:
Patent layout: Obtained anti sulfurization chip resistor patent in 2011, double-sided printed resistor and chip electrical suppression process patent in 2012, gradually forming characteristic product lines such as anti sulfurization and anti surge, meeting the needs of industrial and automotive electronics.
Vehicle specification certification: In 2012, it passed the AECQ200 automotive electronics standard and became one of the few manufacturers with the ability to produce automotive grade resistors, entering the automotive supply chain.
Capacity expansion: In 2012, the factory was relocated to the Qianzhen Export Processing Zone in Kaohsiung to increase production scale and lay out research and development of thin film resistors. However, due to high technical barriers in the early stages, a breakthrough in mass production was not achieved.
3、 Strategic Transformation and Leadership Reform (2017, 2022)
In 2017, Liao Zhenyi, the founder of Qianwangquan, joined Tian'er Technology, marking a turning point in the brand's development
Technological breakthrough: Liao Zhenyi introduced a team of thin film resistors, combined with Tian'er's existing thick film technology, to overcome the difficulties of sputtering process and launch high-precision thin film resistors (tolerance ± 0.01%), entering high-end markets such as instruments and automotive safety systems.
Merger and integration: In 2018, we merged with Zhiqiang Technology, a metal plate resistor factory, to supplement our ultra-low resistance product line and strengthen our competitiveness in the fields of automotive electronics and power management.
Corporate culture transformation: Implementing employee stock ownership plans, with over 60% of employees becoming shareholders, and enhancing team cohesion through the "benefit sharing" model, quickly responding to customer customization needs, and successfully obtaining orders from car companies such as BYD and Gogoro.
4、 Listing and Global Layout (2023, 2025)
Capital market milestone: Applied for listing in April 2023, becoming the first resistor company to go public in Taiwan in over a decade, highlighting its differentiated advantage in niche market positioning.
Performance growth: Data for the first quarter of fiscal year 2025 shows that automotive electronics and power supply related products contribute the main revenue, with a better gross profit margin than their peers, confirming the success of their high value-added product strategy.
Globalization strategy: Expand markets in Europe, America, and Southeast Asia, collaborate with international brands to establish overseas sales networks, and evaluate new southbound factory plans to respond to the trend of supply chain regionalization.
5、 Future direction: Innovation driven and sustainable development
Tian'er Technology continues to increase its research and development investment, focusing on the fields of 5G communication, new energy vehicles, and smart home appliances, developing products such as ultra-low resistance metal plate resistors and high-precision thin film resistors. At the same time, practicing the concept of green manufacturing, optimizing production processes to reduce energy consumption, and responding to the global "dual carbon" goal.
The brand development process of Tian'er Technology reflects the transformation from traditional manufacturing to technology driven. Through strategic adjustments by the leadership, breakthroughs in core technologies, and innovative employee incentive mechanisms, it has successfully occupied the high-end niche market in the fiercely competitive resistor industry. Whether it can continue to lead in the future depends on its deep cultivation ability in emerging fields such as automotive electronics and 5G, as well as its flexible layout in the global supply chain.