Panasonic Corporation Brand Introduction
Company Overview
Established in 1918 (formerly known as "Panasonic Electrical Appliances Manufacturing Institute")
Headquarters: Osaka, Japan
Founder: Konosuke Matsushita
Corporate philosophy: "Enhancing social life and promoting global cultural development through commercial activities"
Business scope: A leading global supplier of electronic products, home appliances, industrial equipment and solutions, covering consumer electronics, automotive electronics, energy systems, industrial automation, aviation electronics and other fields.
2023 data:
There are approximately 250000 employees worldwide, with a revenue of approximately 8.1 trillion yen (approximately 54 billion US dollars).
There are over 500 subsidiaries covering approximately 130 countries worldwide.
Development History and Strategic Transformation
19181950: Home Appliances and Industrialization Begins
Launching the first light bulb socket and electric iron, establishing the "National" brand and becoming synonymous with Japanese home appliances.
19502000: Global Expansion
In 1959, Panasonic Corporation was established in the United States to enter the global market; The dominant video format competition in the 1980s was VHS vs Betamax.
Post-2000: B2B Transformation and Technological Innovation
In 2008, it was renamed Panasonic Corporation to strengthen its global brand image.
In 2010, acquired Sanyo Electric to strengthen lithium battery and solar energy technology.
In 2022, the "Green Transformation Plan" will be announced, focusing on new energy and carbon neutral solutions.
Core business segments
|Business Field | Representing Products and Technologies | Market Position|
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|Consumer Electronics | OLED/4K TVs, Lumix cameras, household appliances (refrigerators, air conditioners, washing machines) | Top five global household appliance market shares|
|Automotive Electronics | Car Battery (Tesla Collaboration), HUD Head Up Display, ADAS Sensors | Top Three Global Car Battery Suppliers|
|Industrial Solutions | Factory Automation Equipment, Industrial Robots, Semiconductor Manufacturing Equipment | Leading Japanese Industrial Automation Market|
|Energy Systems | Lithium ion Batteries (21700 Cells), Hydrogen Fuel Cells, Solar Photovoltaic Systems | Tesla's Major Battery Suppliers|
|Aviation Electronics | Onboard Entertainment Systems, Aircraft Seat Power Supply (Boeing Airbus Collaboration) | Global Leading Manufacturer of Aviation Electronics Equipment|
Technological advantages and innovation
Battery technology:
Cylindrical lithium-ion battery: provides power battery for Tesla Model 3/S/X, with an energy density of over 300Wh/kg.
Solid state batteries: trial production will be announced in 2024, with the goal of being applied to electric vehicles by 2028.
Energy saving technology for household appliances:
nanoe ™ X nano water ion technology (sterilization, air purification), ECONAVI intelligent energy-saving algorithm.
Automotive Electronics:
77GHz millimeter wave radar and laser radar core components, supporting L3 level autonomous driving.
Industrial Internet of Things:
Intelligent factory solution (in collaboration with Siemens) to achieve digitalization of the entire production process.
Globalization Layout and Partners
Production bases: Japan, China (Wuxi, Suzhou, Dalian), United States (Nevada Gigafactory), Europe (Hungary, Czech Republic).
Strategic cooperation:
Tesla: Jointly operates Nevada Gigafactory, supplying 21700 batteries.
Toyota: Jointly established Prime Planet Energy Solutions to develop hybrid batteries.
Amazon: Smart home devices integrate Alexa voice assistant.
Sustainable Development and Social Responsibility
Green Goal: Achieve carbon neutrality for the entire group by 2030, and use 100% renewable energy in all factories by 2050.
Environmental protection technology:
Application of fluorine free refrigerators, CO ₂ refrigerant air conditioners, and recycled materials (such as using recycled plastics for more than 50% of household appliance casings).
Social contribution:
Disaster emergency support (such as earthquake emergency power supply), Global Education Support Program (Panasonic Scholarship).
Panasonic has transformed from a traditional home appliance giant to a comprehensive technology solution provider, driven by battery technology, industrial automation, and green energy, deeply participating in the global process of intelligence and low-carbon. Its concept of "technology empowers life" continues to drive innovation in fields such as consumer electronics, automotive, and energy. In the future, with breakthroughs in solid-state batteries, hydrogen energy, and AIoT technology, Panasonic will continue to play a key role in the global technology industry chain.